Beauty Campaign Ranting

I have come to the conclusion that Lane Bryant’s #ImNoAngel campaign has struck a nerve with me.  Maybe it isn’t necessarily this campaign that struck a nerve, just the one that finally sent me over the edge to write something about it.  For those that don’t know, Lane Bryant features “plus size” models in it’s campaign to honor diversity and broaden the view on what “sexy” is, but they use the hashtag ImNoAngel to spread the word.  I don’t have a big issue with the campaign itself, but I really don’t agree they needed to attack Victoria Secret to get their message across and maybe that is why a part of me cringes over it.  I can appreciate that every body is unique and beautiful but I am about to get real honest here.  The only body type that should matter is a healthy one.  In my opinion a lot of models, plus size or not, are unhealthy.  I get beauty campaigns are all about selling clothing to a specific demographic, but can we cut the bullshit and stop promoting unhealthy standards and pointing fingers at everyone else that doesn’t represent your brand.  I know people have this need to “belong” yet I feel that all around these campaigns are negative for the general population.  Take most models first.  They are setting an unrealistic standard of beauty that most women can’t achieve unless they have hours to devout to fitness and nutrition.  I get that, we all have heard that argument.  But what about the other side?  What about the “plus size” models?  I am not going to argue over the definition of a plus size model at the moment, but I argue that some of these campaigns are giving people excuses to look a certain way or be a certain size.  The average size of Americans keeps increasing and honestly that isn’t a healthy thing that we should be promoting.  I don’t have an answer or solution to either side of the fence, but I do know that as someone recovering from an eating disorder the media isn’t concerned with your health and well-being.  I want everyone to have confidence in themselves and their appearance, but I also think everyone should be doing everything it takes to be healthy and nourish their mind, body, and soul.  Maybe I just don’t “get it” because I am not even remotely interested in the fashion world, I am just sick of people being focused on image instead of health.  I may not look like a Victoria’s Secret angel, but when I put on their clothes I certainly feel sexy and beautiful and that is what matters to me.  Maybe I have been in recovery long enough to separate myself from all the images I am bombarded with on a daily basis, but I hope that is a skill that people can start harnessing for themselves.  It is very freeing once you are completely accepting of yourself and taking the time and effort every single day to put your health first.

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